Sarah Usdin Campaign


Sarah Usdin had the perfect resume and experience to be a school board member.  A Fulbright Scholar, intercity teacher, Executive Director of Teach for America and founder of New Schools for New Orleans. She was passoniate about making a difference in Orleans Parish Schools and that’s when she contacted L&S to help plan her campaign to become an Orleans Parish School Board Member.  We quickly worked on designing a theme, logo and website to get Sarah’s campaign up and running.  The L&S team planned a detained campaign timeline and budget that included yard signs, mailers, TV commercials and a social media campaign to target voters in her district.  The outcome was a winning team that would carry her through to victory on election night.