Metairie Road Branding Campaign

Sarah Newell Usdin | Orleans School Board District 3

Metairie Road is known for its shops, dining and the many other amenities. However, it had never been branded as a singular business corridor. When Jefferson Parish sought to market Metairie Road as a whole to enhance business activity and attract residents and visitors, we were there. LeBlanc and Schuster, alongside our partner Gambel Communications, developed a detailed plan–complete with a new logo, a vision and marketing plan—to kick the new branding efforts off. All of the elements were formed with the support of an advisory board made up of local civic and business leaders.  We are currently working on a brochure and website to help promote the area’s businesses and events and to harness and focus Metairie Road as an economic force in the area.