Sarah Usdin Campaign
Sarah Usdin had the perfect resume and experience to be a school board member. A Fulbright Scholar, intercity teacher, Executive Director of Teach for America and founder of New Schools for New Orleans. She was passoniate about making a difference in Orleans Parish Schools and that’s when she contacted L&S to help plan her campaign to become an Orleans Parish School Board Member. We quickly worked on designing a theme, logo and website to get Sarah’s campaign up and running. The L&S team planned a detained campaign timeline and budget that included yard signs, mailers, TV commercials and a social media campaign to target voters in her district. The outcome was a winning team that would carry her through to victory on election night.