Mutual Savings Branding Campaign

Mutual Savings & Loan Association

Mutual Savings and Loan Association is a well-established local institution in the New Orleans area, located in Metairie that specializes in home loans. Mutual Savings was in the process of building a second location in Mandeville and needed help rebranding and getting the word out to new and old customers about its new location. L&S was there to help rebrand Mutual Savings by modernizing its logo, creating a new brochure and signage, as well as creating a clean and functional website to help customers who were looking to purchase a home or construction loan. Once that was complete L&S developed and implemented an advertising campaign that consisted of tv, digital and social media ads. The outcome was a new modern look and design for the 130-year-old institution that was a good marriage of both old and new.